Licensing and EMH

LWhen you are a world renowned author and you want your family to inherit the proceeds of your work, you leave some unpublished manuscripts to be published later to benefit your family. That is what EMH did and several books have been published posthumously. Most notably in my opinion is The Garden of Eden, much too “modern” for the time he was writing the novel. So this was one thing EMH did to help his family. Another way to keep the marketing of EMH healthy, implemented after his death, is the licensing of Hemingway-related products.

After EMH’s death, the family and estate formed a corporation called Hemingway Ltd. to handle licensing. In turn, this entity has engaged Fashion Licensing of America, Inc. to implement and oversee licensing. This corporation has also engaged Hemingway Hotels and Resorts to acquire hotels in line with the lifestyle EMH has come to represent.

If you want to view the vast array of licensed items you can go to The Ernest Hemingway Collection. Here you can view such varied products as eyeglasses and a writing application that edits in the style of EMH. However, I read an article where text from For Whom the Bell Tolls was inserted and came back as not Hemingwayesque enough.

Papa’s Pilar rum is one of the more recent products I have noticed. I bought a bottle for a gift but have not tasted this spirit yet.

rum

–Papa’s Pilar rum and its canteen-like bottle

When I was in Cuba, I did taste Vigía rum, produced in Cuba and a very nice spirit, but I do not think this is licensed by the family corporation, as it is a Cuban product.

vigia18

–rum manufactured in Cuba by Tecnoazucar named after the “Lookout Farm” in Cuba where EMH lived

Anyway, the website has some history of EMH and pictures write-ups on EMH locations and I enjoyed perusing this site and like how the site is presented.

I wonder if these leggings are licensed? Click HERE.

  5 comments for “Licensing and EMH

  1. April 14, 2016 at 12:38 PM

    Great plan. You think he did it on purpose, leaving the unpublished manuscripts, or it just happened that way and the family had a good lawyer setting things up? I remember after Elvis’ death, his estate was close to bankruptcy (mostly due to his father’s mishandling). But after the father’s death, Priscilla, legal guardian of their daughter, brought it back and made it profitable by hiring the right people to do it. Maybe this was different.
    The rum looks and sounds good.

    • April 14, 2016 at 1:08 PM

      Yes, Silvia, I believe he did it on purpose as he left manuscripts in a bank vault and wrote about leaving unpublished works for the family. I must have read it in one of the biographies. I don’t remember where. But it was deliberate from what I remember. A Moveable Feast, known by EMH as “the Paris sketches,” was one of the books published after he died.

      There’s a book out there called To Have and Have Another: A Hemingway Cocktail Companion by Philip Greene. This book has recipes and stories, etc, dealing with EMH and drinking.

      • April 14, 2016 at 1:11 PM

        Wow, that’s so cool. Thank you for sharing such interesting bits, Denise. A Moveable Feast, made quite the comeback, if I remember correctly, after the Paris attacks, when a French woman quotes on camera. Such a fascinating topic.

        • April 14, 2016 at 1:13 PM

          Sorry, meant to type ‘French woman quoted parts of it …’

        • April 14, 2016 at 1:23 PM

          Yes, it did get very popular and sales increased. I thought that was great since Paris needed a lift in spirits at the time. I read it in 4 hours at a bookstore . . .

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