When you are a world renowned author and you want your family to inherit the proceeds of your work, you leave some unpublished manuscripts to be published later to benefit your family. That is what EMH did and several books have been published posthumously. Most notably in my opinion is The Garden of Eden, much too “modern” for the time he was writing the novel. So this was one thing EMH did to help his family. Another way to keep the marketing of EMH healthy, implemented after his death, is the licensing of Hemingway-related products.
After EMH’s death, the family and estate formed a corporation called Hemingway Ltd. to handle licensing. In turn, this entity has engaged Fashion Licensing of America, Inc. to implement and oversee licensing. This corporation has also engaged Hemingway Hotels and Resorts to acquire hotels in line with the lifestyle EMH has come to represent.
If you want to view the vast array of licensed items you can go to The Ernest Hemingway Collection. Here you can view such varied products as eyeglasses and a writing application that edits in the style of EMH. However, I read an article where text from For Whom the Bell Tolls was inserted and came back as not Hemingwayesque enough.
Papa’s Pilar rum is one of the more recent products I have noticed. I bought a bottle for a gift but have not tasted this spirit yet.
When I was in Cuba, I did taste Vigía rum, produced in Cuba and a very nice spirit, but I do not think this is licensed by the family corporation, as it is a Cuban product.
Anyway, the website has some history of EMH and pictures write-ups on EMH locations and I enjoyed perusing this site and like how the site is presented.
I wonder if these leggings are licensed? Click HERE.